Problem: Guns for teachers, enhanced school security, and bulletproof school supplies – alternative solutions to common sense gun reform have become less than ideal.  
Solution:  Launch an e-commerce business promoting bulletproof gear for "your child's next school shooting", but here's the thing: it's not real, because kids shouldn't need that.

Users were invited to navigate the full site, including a company backstory, FAQs, and different product packages.

When users clicked on an image or the "buy now" button, the true intention of the site was shown.

From there, we encouraged our visitors to take action, and pressure their representatives to do the same. 

The press caught on too, selecting Bulletproof Junior as Editor's Pick by AdAge and FastCo's top 5 Ads's of the week.